At BACKSTAGE Event, we transform your product launches into impactful events that make waves in the industry.
Enhance your brand power with creative launch concepts.
We transform your product's story into an unforgettable launch experience with powerful stage performance, visual effects, and surprise moments.
We create stage designs that highlight your brand with LED screens, laser systems, custom lighting, and sound engineering.
We maximize your launch's impact with press releases, media invitations, influencer coordination, and social media strategy.
We enable guests to explore the product through hands-on testing, interactive demo areas, and immersive experience zones.
BACKSTAGE Event produces product launches and stage shows in Istanbul: vehicle reveals, technology debuts and brand moments where the product must be the only thing the room remembers. Concept, stage design, LED scenography, video mapping, sound, light and press choreography come from one production team — the team behind launch productions for Ford, Toyota and Lexus.
The reveal is thirty seconds of engineering: turntables and vehicle podiums, kabuki drops, light cues timed to the beat, LED content that hands the stage to the product. We design that moment first and build the event backwards from it. The rehearsal happens the night before, with the real car and the real light — a reveal is never improvised.
Custom stages, LED walls and video mapping are produced in-house — the screen content, too, so the loop on the wall speaks the same language as the invitation and the press kit.
Media check-in, interview corners, photo positions and embargo timing are choreographed with your communications team, so coverage photos show the product exactly as the brand book intends. Dealer and guest programmes around the reveal plug into our corporate event management service.
For Ford, we staged a night reveal of the Mustang Mach-E and the new Kuga on illuminated podiums in a historic courtyard — weatherproofed, press-photographed, on schedule. Lexus took the RX across formats: indoor podium reveals, an open-air brand garden with floral installation, and an experience zone where guests walked around the car, not past it. Toyota moved the brand to a beach: an outdoor production with branded entrance arch, DJ stage and product display on sand. Three brands, three rooms, one rule — the product is the protagonist.
When the launch lives inside a trade fair, the same design language continues into our exhibition stand service; when the audience is remote, the reveal is broadcast through our digital and hybrid event solutions with multi-camera direction and live streaming.
A full launch production is comfortable in eight to twelve weeks once the venue and date are fixed; vehicle logistics, homologation displays and imported staging need the longer end. Our product launch planning guide walks through concept, venue, press and budget step by step. When the launch window is set, send us the product brief — we return with a concept direction and a first budget frame.
Eight to twelve weeks from a fixed venue and date is comfortable for a full production — stage build, LED content, rehearsals and press choreography included. Vehicle reveals with imported cars or custom staging sit at the longer end.
Yes. Media accreditation, interview corners, photo positions, embargo timing and press kits are choreographed with your communications team, so the coverage looks the way the brand intends.
Yes — they are a specialty. Podiums, turntables, kabuki reveals, light-synchronized choreography and vehicle logistics have been produced for Ford, Toyota and Lexus, indoors and outdoors.
Yes. Our digital team adds multi-camera direction, live streaming and remote-audience staging to the physical event, and delivers the recording for post-launch use.
Yes. Experience zones, demo stations and brand gardens where guests interact with the product are part of the production — and the same design continues into exhibition stands when the product tours fairs.
From concept to execution, we handle every detail of your event.
